Introduction

Marketers need to track user information (user profiles, devices, user actions) of their users on MoEngage. User data helps them better segment and engage with their users. You can track all your user data and activities on MoEngage using our Data APIs.

Scope

The following integrations are supported-

Capability	API details	Description
Connected Source	Connected Sources	Stream real-time data from any external platform directly into MoEngage. Integrate CRMs, e-commerce platforms, marketing tools, or custom applications. You can do the following: Create a new user Create new user property Update existing user properties of users Send events (track user actions)
Users	Track User	User API helps add or update users and user properties in MoEngage. You can do the following: Create a new user Create new user property Update existing user properties of users
Events	Track Event	Event API helps to track the actions of a user.
Segments	Cohort Audience Sync	Segment API helps to Create a custom segment in MoEngage with MoEngage dashboard users Add/Remove users from a segment
Install tracking	Track User	Install tracking API helps to track the install attribution data (campaign name and publisher name) in MoEngage