Create Campaign - MoEngage

curl --request POST \
  --url https://api-{dc}.moengage.com/core-services/v1/campaigns \
  --header 'Authorization: Basic <encoded-value>' \
  --header 'Content-Type: application/json' \
  --header 'MOE-APPKEY: <moe-appkey>' \
  --data '
{
  "request_id": "push_req_12345",
  "channel": "PUSH",
  "campaign_delivery_type": "ONE_TIME",
  "created_by": "john.doe@example.com",
  "basic_details": {
    "name": "Summer Sale Push",
    "tags": [
      "activation",
      "sale"
    ],
    "platforms": [
      "ANDROID",
      "IOS"
    ],
    "platform_specific_details": {
      "android": {
        "push_amp_plus_enabled": true
      },
      "ios": {
        "send_to_all_eligible_device": true,
        "exclude_provisional_push_devices": false,
        "send_to_only_provisional_push_enabled_devices": false
      }
    }
  },
  "campaign_content": {
    "content": {
      "push": {
        "android": {
          "template_type": "BASIC",
          "basic_details": {
            "notification_channel": "general",
            "title": "50% Off Summer Sale!",
            "message": "Dont miss out on our biggest sale",
            "default_click_action": "DEEPLINKING",
            "default_click_action_value": "https://example.com/sale",
            "key_value_pairs": [
              {
                "key": "promo_code",
                "value": "SUMMER50"
              }
            ]
          }
        },
        "ios": {
          "template_type": "BASIC",
          "basic_details": {
            "title": "50% Off Summer Sale!",
            "message": "Dont miss out on our biggest sale",
            "default_click_action": "DEEPLINKING",
            "default_click_action_value": "https://example.com/sale"
          }
        }
      }
    }
  },
  "segmentation_details": {
    "included_filters": {
      "filter_operator": "and",
      "filters": [
        {
          "filter_type": "user_attributes",
          "data_type": "string",
          "name": "uid",
          "operator": "exists"
        }
      ]
    }
  },
  "scheduling_details": {
    "delivery_type": "ASAP"
  },
  "delivery_controls": {
    "campaign_throttle_rpm": 50000,
    "ignore_frequency_capping": false
  }
}
'

{
  "campaign_id": "camp_abc123xyz"
}

POST

campaigns

curl --request POST \
  --url https://api-{dc}.moengage.com/core-services/v1/campaigns \
  --header 'Authorization: Basic <encoded-value>' \
  --header 'Content-Type: application/json' \
  --header 'MOE-APPKEY: <moe-appkey>' \
  --data '
{
  "request_id": "push_req_12345",
  "channel": "PUSH",
  "campaign_delivery_type": "ONE_TIME",
  "created_by": "john.doe@example.com",
  "basic_details": {
    "name": "Summer Sale Push",
    "tags": [
      "activation",
      "sale"
    ],
    "platforms": [
      "ANDROID",
      "IOS"
    ],
    "platform_specific_details": {
      "android": {
        "push_amp_plus_enabled": true
      },
      "ios": {
        "send_to_all_eligible_device": true,
        "exclude_provisional_push_devices": false,
        "send_to_only_provisional_push_enabled_devices": false
      }
    }
  },
  "campaign_content": {
    "content": {
      "push": {
        "android": {
          "template_type": "BASIC",
          "basic_details": {
            "notification_channel": "general",
            "title": "50% Off Summer Sale!",
            "message": "Dont miss out on our biggest sale",
            "default_click_action": "DEEPLINKING",
            "default_click_action_value": "https://example.com/sale",
            "key_value_pairs": [
              {
                "key": "promo_code",
                "value": "SUMMER50"
              }
            ]
          }
        },
        "ios": {
          "template_type": "BASIC",
          "basic_details": {
            "title": "50% Off Summer Sale!",
            "message": "Dont miss out on our biggest sale",
            "default_click_action": "DEEPLINKING",
            "default_click_action_value": "https://example.com/sale"
          }
        }
      }
    }
  },
  "segmentation_details": {
    "included_filters": {
      "filter_operator": "and",
      "filters": [
        {
          "filter_type": "user_attributes",
          "data_type": "string",
          "name": "uid",
          "operator": "exists"
        }
      ]
    }
  },
  "scheduling_details": {
    "delivery_type": "ASAP"
  },
  "delivery_controls": {
    "campaign_throttle_rpm": 50000,
    "ignore_frequency_capping": false
  }
}
'

{
  "campaign_id": "camp_abc123xyz"
}

Rate Limits

Rate Limit Name	Rate Limit
Create campaign per second	The total number of create campaign requests per second per client allowed is 5.
Create campaign per minute	The total number of create campaign requests per minute per client allowed is 25.
Create campaign per hour	The total number of create campaign requests per hour per client allowed is 100.

Campaign Creation Limits

You can create 5 campaigns per minute, 25 campaigns per hour, and 100 campaigns per day.

Notes

Higher limit (Total Calls): The system permits a higher volume of total API calls (for example, 120 calls) to accommodate potential failures or retries.
Minimum limit (Campaign Creation Limits): The system maintains a stricter quota for actual successful creations (100 campaigns per day). Example: If a client submits 120 requests and 20 fail, they successfully generate exactly 100 campaigns. Because the system applies the most restrictive threshold, the 100 successful operations trigger the quota limit, and the system issues a rate limit breach warning regardless of the total API calls made.
Breaching the limits will reject the request.
Per hour and per day limits will consider the calculation based on the last hour and last 24 hrs respectively.

Authorizations

Authorization

string

header

required

Authentication is done via Basic Auth. This requires a base64-encoded string of your credentials in the format 'username:password'.

Username: Use your MoEngage workspace ID (also known as the App ID). You can find it in the MoEngage dashboard at Settings > Account > APIs > Workspace ID (earlier app id).
Password: Use your API Key, which you can find within the Campaign report/Business events/Custom templates/Catalog API/Inform Report tile.

For more information on authentication and getting your credentials, refer here.

Headers

MOE-APPKEY

string

required

This is the Workspace ID of your MoEngage account that must be passed with the request. You can find it in the MoEngage dashboard at Settings > Account > APIs > Workspace ID (earlier app id).

Body

application/json

You can configure campaign content, audience, and scheduling details. Note: Use the tabs below to select your campaign type. The schema will adapt based on the selected channel.

Push Campaign
Email Campaign

request_id

string

required

A unique identifier for this campaign creation request.

Important: After successful campaign creation, do not reuse this request_id for the next 1 hour. If campaign creation fails, you can immediately retry with the same request_id.

Example:

"push_req_12345"

channel

enum<string>

required

The communication channel for this campaign.

Available options:

PUSH

campaign_delivery_type

enum<string>

required

The delivery type of the campaign.

Available options:

ONE_TIME,

PERIODIC,

EVENT_TRIGGERED,

BUSINESS_EVENT_TRIGGERED,

DEVICE_TRIGGERED,

LOCATION_TRIGGERED,

BROADCAST_LIVE_ACTIVITY

created_by

string<email>

required

The email ID of the user creating this campaign.

Example:

"john.doe@example.com"

basic_details

object

required

Contains the basic information about the Push campaign.

Show child attributes

campaign_content

object

required

Contains the content and variations for the Push campaign.

Show child attributes

segmentation_details

object

required

Defines the target audience for the campaign.

Show child attributes

scheduling_details

object

required

Defines when the campaign should be sent. All date-time values must be passed in UTC.

Show child attributes

delivery_controls

object

required

Controls for Push campaign delivery behavior.

Show child attributes

advanced

object

required

Advanced campaign settings.

Show child attributes

trigger_condition

object

Trigger condition details for Push event-triggered campaigns.

Required for EVENT_TRIGGERED campaigns.

Show child attributes

conversion_goal_details

object

Configuration for tracking campaign conversion goals.

Show child attributes

control_group_details

object

Configuration for control groups.

Show child attributes

utm_params

object

UTM parameters for tracking campaign performance.

Show child attributes

Response

Campaign created successfully

campaign_id

string

The unique ID of the newly created campaign. Store this for future reference.

Example:

"camp_12345abc"

​Rate Limits

​Campaign Creation Limits

Authorizations

Headers

Body

Response

Rate Limits

Campaign Creation Limits